Reaching for the Stars: Engaging Celebrities in Your PR Campaign - Virtual Event

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Celebrities bring visibility and attract more media attention to public relations campaigns and special events than most other public relations strategies. Successfully contacting, negotiating, and working with celebrities, however, requires critical research and specialized rules of protocol. Public relations professionals who understand these elements will have a much more positive experience and a greater chance of success in making the right celebrity matches for their PR campaigns and special events. In this program you will learn about understanding the mindset of celebrities, what it takes to motivate them to say “yes,” and what you need to consider after they have confirmed participation. You’ll also gain valuable insights and learn trade secrets in how to select the right celebrity spokesperson, while avoiding some of the common pitfalls of working with celebrities.

Rita Tateel is a celebrity expert and influencer with close to four decades of experience. She has served as director of a speaker’s bureau for a national nonprofit, president of a celebrity booking agency, and for the last 30+ years as Founder and President of The Celebrity Source. Rita has been interviewed and quoted as a celebrity expert in numerous publications and media sources including CNN, The Wall Street Journal, People Magazine, Playboy, The Los Angeles Times, The New York Times, New York Post, PRWeek, USA Today, Complete Woman Magazine, Daily Variety, Hollywood Reporter, E! Entertainment, “EXTRA!,” Financial News Network, A&E Network and “Entertainment Tonight” among many others. Her PRSA credentials include serving as two-term past chair of PRSA’s Professional Development Committee, two-term past president of PRSA Los Angeles, and the founding chair of PRSA’s Entertainment and Sports Section.